My published writing
Parit Ritchai
My background is in SEO and digital marketing. Today, I build on that experience to explore structure, strategy, and how ideas take shape in practice, with attention to the people who live with the consequences.
Read my story and principles →21 works · Page 1 of 2
journal
Can a dashboard help when every decision waits for the founder?
A tool can help work move when decision authority, responsibility, and risk are designed to work together.
journal
Give successors room to learn before taking over the family business
Family business succession also involves transferring understanding and decision-making space. A reflection on small experiments that help successors and the previous generation assess change together.
journal
What testing a popcorn recipe taught me about product development
Sometimes progress requires revisiting the assumptions that define the task, rather than putting more effort into another variation.
insight
How using AI differs from changing the way your business works
Giving people AI access is not the same as changing how work happens. Adoption is a bounded operating change; transformation is needed only when the wider system must change with it.
insight
Know what problem you are solving before hiring or restructuring
A costly organizational change can be necessary and still be based on a partial story. The responsible question is what the change will relieve—and what it may move somewhere else.
insight
Why decisions keep returning to the leader
A leader can be exhausted by decisions without being unable to delegate. Sometimes the work has moved, but the organization has not created a safe place for consequential decisions to land.
journal
Can employees take ownership without the authority to decide?
When everyone in an organization has a different opinion, more input doesn’t always mean more clarity. Sometimes, it just means more noise. One of the most important things I do when solving a complicated organizational problem is separate three things: Opinions. Symptoms. Root causes.
insight
Why new technology can make work more confusing
A new tool can accelerate work while leaving the decision path, human review, and exception logic exactly as unclear as before.
insight
Four decisions leaders need to make before their team adopts AI
People do not resist a tool in the abstract. They respond to what it changes about competent work, accountability, and the future of their role.
insight
Clarify decision rights before redesigning the workflow
A workflow shows the sequence of tasks. A decision path reveals the choices that alter cost, risk, priority, or customer impact. Redesign needs both.
insight
Who is accountable when AI becomes part of the team’s work?
AI can accelerate a workflow, but it cannot answer who owns a harmful output, an exception, or the decision to act. That accountability has to be designed first.
insight
Why organisational problems recur after changing the tools
When the same problem returns after new tools, people, or a reorganization, the useful question is not who failed. It is what the system still requires people to work around.