Connections & communities
18 July 2026 · Bangkok
OpenAI Build Week — Bangkok
Sessions and conversations with the AI community at Cleverse, Bangkok, exploring Codex, practical AI applications, and perspectives across different fields.
Parit’s experience
The experience behind my thinking and work
Explore the work I have taken responsibility for, projects I have built, teaching and learning across the years—with the context to understand what I do and how I put knowledge into practice.
10+
years of work and learning
2013 — 2026
Parit RitchaiFounder of SE Ocean
Explore by year
Explore by skill and topic
All 37 experiences
Roles, work and learning
From the latest year back to the early chapters.
2026
3 stories
Topics & learning
- AI Adoption
- AI Transformation
- Codex
- Content Strategy
- Hospitality
More topics
- Nomad
- Storytelling
- Systems Thinking
- Tourism
- Wellness
Connections & communities
7 June 2026
Millionaire Club Meetup — Occa’s
A meetup with Millionaire Club friends and Kitti Pornsiwakit, a former Tourism Authority of Thailand board member, discussing hospitality, tourism, wellness and nomad lifestyles at Occa’s, Ekkamai, on 7 June 2026.
Professional experience
February 2026 – Present
Writing and developing ideas
Building my public space for writing and perspectives on people, decision-making, and the systems we live and work within, with responsibility for editorial direction and knowledge structure.
2025
9 stories
Topics & learning
- AI Prototyping
- AI-assisted Development
- BCG
- Business Management
- Digital Marketing
More topics
- E-Commerce
- ESG
- Financial Planning
- Food Biotechnology
- Food Processing
- Green Innovation
- Innovation Strategy
- International Trade
- Manufacturing
- Marketing
- Packaging
- Product Design
- Social Innovation
- Sustainable Business
- Vibe Coding
Learning & credentials
November 2025
Yaru Creator
From Yaru Creator to developing AgenSea: connecting AI learning with product thinking and service-platform design.
Learning & credentials
7 September 2025
Vibe Coding Workshop — Chiang Mai
Talks and a hands-on product-building workshop with Vibe Coding at I GEER GEEK, Chiang Mai, exploring technology and AI through practice.
Learning & credentials
Assessed 1 August 2025 · Issued 6 August 2025
Food Biotechnologist, Level 5
Specialist learning and professional assessment during Figsense development, deepening my understanding of food processing, preservation, and product planning.
Connections & communities
13 June 2025
ProPak Asia 2025 — Processing & packaging technology
A visit to processing and packaging technology exhibits at BITEC Bangna on 13 June 2025, with photographs and short videos from the exhibition.
Learning & credentials
8–28 June 2025
Social Innovation Accelerator Thailand 2025
Completing the Social Innovation incubation content with the Farm Fun Village Organic team, connected with my aim to create opportunities for farmers through ingredient development.
Learning & credentials
27–28 May 2025
NIA × CP — Sustainable Innovation-based Entrepreneurship
Completed the Boost Up Online stage of the sustainable innovation-based entrepreneurship programme by NIA and CP Seeding Social Impact.
Learning & credentials
Certified 3 May 2025
GSB Step up Program 2025
Completed the foundational Step Up programme for entrepreneurs, delivered by GSB and KMUTT, covering business management, marketing and finance.
Learning & credentials
30 April 2025
Online Trade by NEA, Batch 8 — Chiang Mai
Completed NEA’s eighth online trade training cohort in Chiang Mai, combining online marketing and international trade learning with a workshop.
Learning & credentials
25 April 2025
GSB STEP IN Innovator Network 3 — Grooming Online
Completed the Grooming Online stage of GSB STEP IN 3, a programme introducing business innovation within a BCG and ESG framework.
2024
7 stories
Topics & learning
- AI Content
- AI Evaluation
- AI Transformation
- Business Ideation
- Business Management
More topics
- Content Strategy
- Local SEO
- Marketing
- SEO
- Training
- UX/UI
- WordPress
- Workflow Design
- Workshop Facilitation
Speaking & shared learning
September 2024 · 2 days · Chiang Rai
Invited MBA Guest Lecturer — WordPress & SEM/SEO, Mae Fah Luang University
Invited to teach WordPress and SEM/SEO to MBA students at Mae Fah Luang University over two days, bringing professional SEO and digital marketing experience into postgraduate education.
Connections & communities
28 August 2024 · Bangkok
Web Wednesday 25.0 — F_CKUP AI
Following AI through cases that did not go as expected, while meeting people and exchanging perspectives within the digital community.
Learning & credentials
9 August · Bangkok
Search Central Live Bangkok 2024
Building on my SEO and digital marketing experience, I follow developments in Search and AI, connecting specialist knowledge with my current work in structure, systems, and strategy.
Projects & practice
30 July–24 August 2024
Business-led SEO — the first month at SEOcean
SEOcean’s work under my leadership as founder and business leader: understanding a homebuilder’s needs, seeing tangible SEO progress in the first month, and continuing a long-term engagement connecting discovery, service pages and business opportunities.
Speaking & shared learning
15 May 2024 · Online
Applying AI to business ideas, content, and SEO
I drew on my SEO and digital marketing experience to design online classes and workshops, helping business owners start using AI for practical tasks, with supporting material and feedback to inform further learning.
Learning & credentials
Issued 20 April 2024
Shortcut MBA & Marketing
A short business management course covering business planning, customers and branding, accounting, finance, and assessing feasibility before investment.
Professional experience
March 2024 – Present
Founder & Executive Director of SE Ocean
I founded the company as SEOcean around SEO expertise developed through independent and global-brand work, then repositioned the same business as SE Ocean to address broader business problems, strategy, and implementation.
2023
3 stories
Topics & learning
- Business Applications
- Content Strategy
- Data Analytics
- Generative AI
- MarTech
More topics
- SEO
Professional experience
June 2023 – May 2024
SEO Specialist — OLIVER APAC / Unilever Thailand
SEO responsibility for Unilever’s Thai market through OLIVER’s APAC team, bringing independent and agency experience into work with a global brand and an agency specialising in in-house marketing teams.
Connections & communities
19 April 2023 · Bangkok
Web Wednesday 23.0 — AI & MarTech
Exploring the early generative AI era and MarTech, a strength combining marketing and technology, while connecting with the digital community.
Connections & communities
2023
Bok Teer – Beer Talk 2023 #1
Exploring ChatGPT opportunities for business, including whether AI would help people at work or replace them, through perspectives from business, digital media, and esports.
2022
2 stories
Topics & learning
- Digital Business
- SEO
- WordPress
Connections & communities
5 October 2022 · Bangkok
Web Wednesday 22.0 — Secrets of Doing Digital Business
Meeting the digital community at Secrets of Doing Digital Business, with people from marketing, agencies, technology, and startups.
Professional experience
July 2022 – July 2023
SEO Specialist at ANGA Bangkok
A full-time SEO role in an agency team, with on-page optimisation and WordPress among the skills associated with this period of my professional practice.
2021
1 story
Topics & learning
- AI
- Data Analytics
- Marketing Communication
Learning & credentials
9–30 November 2021
Data+AI for Marketing Communication in the Next Era
Completed NIDA’s 48-hour programme in data and AI for marketing communication in 2021, before the later widespread adoption of generative AI.
2020
3 stories
Topics & learning
- Computer Networking
- Data Privacy
- E-Commerce
- Hackathon
- Internet Governance
More topics
- Presentation
- Teamwork
- Web Performance
- Website Development
Competitions & awards
19–22 December 2020
THNG Camp #10 — Internet Governance & Hackathon
A practical Internet Governance & Hackathon camp in December 2020, where I worked with a team that received third place and a THB 5,000 prize.
Learning & credentials
8–10 September 2020
Website Development & E-Commerce — depa, Batch 2
Completed online training in website development and e-commerce through the second cohort of depa’s online business development programme.
Professional experience
March 2020
Website Optimization for Chewathai
A freelance engagement to improve website speed and performance for Chewathai, adding a web-performance perspective within the real-estate business context.
2019
5 stories
Topics & learning
- Content Marketing
- Content Strategy
- Data Analytics
- Digital Marketing
- Entrepreneurship
More topics
- Google Ads
- Google Analytics
- Personal Development
- SEO
- Storytelling
- WordPress
Connections & communities
14 November 2019
START IT NOW — Chula Tech Startup
Attended Chula Tech Startup’s talk on starting and taking action, with perspectives from different fields, on 14 November 2019 at Siam Square One.
Connections & communities
7 November 2019
iCreator Conference 2019
Conversations and advice from Wongnai’s Nai Hoi–Lam Song, Mint of I Roam Alone, Menn of SeedThemes and M of MacThai / MangoZero, at a conference connecting storytelling, media and technology on 7 November 2019.
Learning & credentials
28 October 2019
Google Ads & Google Analytics — Google Office Thailand
Attended Google Ads Fundamental and Google Analytics training at Google Office Thailand on 28 October 2019.
Professional experience
June 2019 – December 2019
Marketing Content Specialist at Mintedimages
Content and SEO strategy in collaboration with creative and graphic design colleagues, with website, social, and podcast measurement and weekly reporting against campaign KPIs.
Professional experience
January 2019 – May 2019
Digital Content Specialist at The Founders Agency
Creating and publishing social and client website content, using writing, photography, and editing to tell stories, and bringing page-view and engagement data into content decisions.
2014
1 story
Topics & learning
- Digital Marketing
- Presentation
- Teamwork
- Web Strategy
Competitions & awards
2–4 May 2014
JWC#6 — an early step into web marketing and a first-place team award
Selected for Web Marketing in Grade 10, I helped develop 1 Day trip for Bangkok residents with limited time off in 24 hours and presented the marketing approach on stage. Our team won first place for Best Website.
2013
1 story
Topics & learning
- Content Strategy
- Data Analytics
- Digital Marketing
- SEO
Professional experience
2013 – May 2024
Independent Strategic Marketing Practice
Independent digital marketing work spanning online trends, content and social strategy, website improvements, and the use of Google Analytics and Search Console to understand behaviour.
More work and experience
Client work before SEOcean — connecting business needs, SEO and websites
Before founding SEOcean
Hands-on client work delivered through previous employers and agencies, spanning digital platforms, retail, insurance, hospitality, media and business websites. These experiences preceded the founding of SEOcean.
Farm Fun Village Organic
A project developing agricultural materials and products to create opportunities for Thai growers, encompassing chili products and Figsense fig-leaf tea, each with its own development path and status.