Website SEO in Prudential’s insurance context

The organisation

Prudential is an international life and health insurance and asset-management group operating in Asia and Africa. In insurance, clear and useful information matters to people considering their options.

Organisation source

Parit’s responsibilities

Parit’s documented work covered website SEO to support information discovery and opportunities for further enquiries.

Why this work matters

The contribution connects users’ search questions with the information a website provides. Its value lies in access to decision-supporting content, rather than traffic alone.

Experience context

Part of Parit’s experience through previous companies and agencies, before founding SE Ocean.