October – November 2025 · Head of Marketing (Contract)
Building the foundations of Swedish startup TenSRC
Worked with an international founding team as Head of Marketing (Contract), helping build an early-stage business and connect its technology with Asian and European market opportunities.
TenSRC
Connecting technology with the market
TenSrc describes itself as a Swedish software-development and consulting company with an understanding of technical debt. Marketing in this setting needs to connect technical capability with a buyer’s business problem.
Worked remotely with a Swedish technology startup’s founding team on positioning and go-to-market planning for Asian and European markets.
Analysed business opportunities, target segments and value propositions with attention to regional market context.
Translated strategy into execution roadmaps and projects connecting technical product development with market-facing work.
Established KPI and performance measurement frameworks for marketing.
The contribution
Working with the founding team, Parit defined target segments, value propositions and market-entry plans for Asia and Europe, supported by KPIs and coordination between product and marketing.
Building with an international founding team
The Head of Marketing contract placed Parit alongside the Swedish founding team in shaping the business from an early stage. The responsibility involved working across countries, understanding both technical and buyer perspectives, and turning them into positioning, execution plans and a shared approach to measurement.