From marketing and technology
to developing businesses and teams

Roles and work 2026

Writing and developing ideas

Building my public space for writing and perspectives on people, decision-making, and the systems we live and work within, with responsibility for editorial direction and knowledge structure.

People and communities 2026

OpenAI Build Week — Bangkok

Sessions and conversations with the AI community at Cleverse, Bangkok, exploring Codex, practical AI applications, and perspectives across different fields.

People and communities 2026

Millionaire Club Meetup — Occa’s

A meetup with Millionaire Club friends and Kitti Pornsiwakit, a former Tourism Authority of Thailand board member, discussing hospitality, tourism, wellness and nomad lifestyles at Occa’s, Ekkamai, on 7 June 2026.

Roles and work 2025

Building the foundations of Swedish startup TenSRC

Worked with an international founding team as Head of Marketing (Contract), helping build an early-stage business and connect its technology with Asian and European market opportunities.

Roles and work 2025

Organisational development at Amhealth Asia

Connected organisational structure, people and working systems in a multi-brand business, from role clarity to change management.

Projects 2025

Agricultural product development at Farm Fun Village Organic

Founder-led product development

Development paused · Open to future possibilities

A project developing agricultural materials and products to create opportunities for Thai growers, encompassing chili products and Figsense fig-leaf tea, each with its own development path and status.

Projects 2025

AgenSea agency–client platform prototype

Founder-led prototype

Development paused · Open to future development

A prototype for agencies and clients to examine capabilities, work and conflicts of interest before choosing to work together.

Learning and credentials 2025

Food Biotechnologist, Level 5

Specialist learning and professional assessment during Figsense development, deepening my understanding of food processing, preservation, and product planning.

Learning and credentials 2025

Vibe Coding Workshop — Chiang Mai

Talks and a hands-on product-building workshop with Vibe Coding at I GEER GEEK, Chiang Mai, exploring technology and AI through practice.

Learning and credentials 2025

Yaru Creator

From Yaru Creator to developing AgenSea: connecting AI learning with product thinking and service-platform design.

Learning and credentials 2025

Social Innovation Accelerator Thailand 2025

Completing the Social Innovation incubation content with the Farm Fun Village Organic team, connected with my aim to create opportunities for farmers through ingredient development.

Learning and credentials 2025

GSB Step up Program 2025

Completed the foundational Step Up programme for entrepreneurs, delivered by GSB and KMUTT, covering business management, marketing and finance.

Learning and credentials 2025

GSB STEP IN Innovator Network 3 — Grooming Online

Completed the Grooming Online stage of GSB STEP IN 3, a programme introducing business innovation within a BCG and ESG framework.

Learning and credentials 2025

NIA × CP — Sustainable Innovation-based Entrepreneurship

Completed the Boost Up Online stage of the sustainable innovation-based entrepreneurship programme by NIA and CP Seeding Social Impact.

Learning and credentials 2025

Online Trade by NEA, Batch 8 — Chiang Mai

Completed NEA’s eighth online trade training cohort in Chiang Mai, combining online marketing and international trade learning with a workshop.

People and communities 2025

ProPak Asia 2025 — Processing & packaging technology

A visit to processing and packaging technology exhibits at BITEC Bangna on 13 June 2025, with photographs and short videos from the exhibition.

Roles and work 2024

Founder & Executive Director of SE Ocean

I founded the company as SEOcean around SEO expertise developed through independent and global-brand work, then repositioned the same business as SE Ocean to address broader business problems, strategy, and implementation.

Projects 2024

SEO for a home-building business

SEOcean’s work under my leadership as founder and business leader: understanding a homebuilder’s needs, seeing tangible SEO progress in the first month, and continuing a long-term engagement connecting discovery, service pages and business opportunities.

Speaking and teaching 2024

Applying AI to business ideas, content, and SEO

I drew on my SEO and digital marketing experience to design online classes and workshops, helping business owners start using AI for practical tasks, with supporting material and feedback to inform further learning.

Speaking and teaching 2024

Invited MBA Guest Lecturer — WordPress & SEM/SEO, Mae Fah Luang University

Invited to teach WordPress and SEM/SEO to MBA students at Mae Fah Luang University over two days, bringing professional SEO and digital marketing experience into postgraduate education.

Learning and credentials 2024

Search Central Live Bangkok 2024

Building on my SEO and digital marketing experience, I follow developments in Search and AI, connecting specialist knowledge with my current work in structure, systems, and strategy.

Learning and credentials 2024

Shortcut MBA & Marketing

A short business management course covering business planning, customers and branding, accounting, finance, and assessing feasibility before investment.

People and communities 2024

Web Wednesday 25.0 — F_CKUP AI

Following AI through cases that did not go as expected, while meeting people and exchanging perspectives within the digital community.

Roles and work 2023

SEO Specialist — OLIVER APAC / Unilever Thailand

SEO responsibility for Unilever’s Thai market through OLIVER’s APAC team, bringing independent and agency experience into work with a global brand and an agency specialising in in-house marketing teams.

People and communities 2023

Bok Teer – Beer Talk 2023 #1

Exploring ChatGPT opportunities for business, including whether AI would help people at work or replace them, through perspectives from business, digital media, and esports.

People and communities 2023

Web Wednesday 23.0 — AI & MarTech

Exploring the early generative AI era and MarTech, a strength combining marketing and technology, while connecting with the digital community.

Roles and work 2022

Digital marketing for BrandThink

Developed digital marketing and content strategies for an online media platform, alongside website UX analysis and content SEO.

Roles and work 2022

SEO Specialist at ANGA Bangkok

A full-time SEO role in an agency team, with on-page optimisation and WordPress among the skills associated with this period of my professional practice.

People and communities 2022

Web Wednesday 22.0 — Secrets of Doing Digital Business

Meeting the digital community at Secrets of Doing Digital Business, with people from marketing, agencies, technology, and startups.

Learning and credentials 2021

Data+AI for Marketing Communication in the Next Era

Completed NIDA’s 48-hour programme in data and AI for marketing communication in 2021, before the later widespread adoption of generative AI.

Roles and work 2020

Website Optimization for Chewathai

A freelance engagement to improve website speed and performance for Chewathai, adding a web-performance perspective within the real-estate business context.

Learning and credentials 2020

Website Development & E-Commerce — depa, Batch 2

Completed online training in website development and e-commerce through the second cohort of depa’s online business development programme.

Competitions and awards 2020

THNG Camp #10 — Internet Governance & Hackathon

A practical Internet Governance & Hackathon camp in December 2020, where I worked with a team that received third place and a THB 5,000 prize.

Roles and work 2019

Marketing Content Specialist at Mintedimages

Content and SEO strategy in collaboration with creative and graphic design colleagues, with website, social, and podcast measurement and weekly reporting against campaign KPIs.

Roles and work 2019

Digital Content Specialist at The Founders Agency

Creating and publishing social and client website content, using writing, photography, and editing to tell stories, and bringing page-view and engagement data into content decisions.

Learning and credentials 2019

Google Ads & Google Analytics — Google Office Thailand

Attended Google Ads Fundamental and Google Analytics training at Google Office Thailand on 28 October 2019.

People and communities 2019

iCreator Conference 2019

Conversations and advice from Wongnai’s Nai Hoi–Lam Song, Mint of I Roam Alone, Menn of SeedThemes and M of MacThai / MangoZero, at a conference connecting storytelling, media and technology on 7 November 2019.

People and communities 2019

START IT NOW — Chula Tech Startup

Attended Chula Tech Startup’s talk on starting and taking action, with perspectives from different fields, on 14 November 2019 at Siam Square One.

Competitions and awards 2014

JWC#6 — an early step into web marketing and a first-place team award

Selected for Web Marketing in Grade 10, I helped develop 1 Day trip for Bangkok residents with limited time off in 24 hours and presented the marketing approach on stage. Our team won first place for Best Website.

Roles and work 2013

Independent Strategic Marketing Practice

Independent digital marketing work spanning online trends, content and social strategy, website improvements, and the use of Google Analytics and Search Console to understand behaviour.

Roles and work Undated

Website SEO in Prudential’s insurance context

Website SEO supporting information discovery and enquiry opportunities in a life-insurance context.

Roles and work Undated

SEO for Fastwork Thailand and Indonesia

SEO and website-structure work for the freelance platform across Thailand and Indonesia.

Roles and work Undated

SEO and website work before founding SE Ocean

Hands-on client work delivered through previous employers and agencies, spanning digital platforms, retail, insurance, hospitality, media and business websites. These experiences preceded the founding of SEOcean.