Parit’s experience
Explore the work I have taken responsibility for, projects I have built, teaching and learning across the years—with the context to understand what I do and how I put knowledge into practice.
2013 — 2026
Earlier client work and founder-led projects, with the role, thinking and status of each.
Before founding SEOcean
Hands-on client work delivered through previous employers and agencies, spanning digital platforms, retail, insurance, hospitality, media and business websites. These experiences preceded the founding of SEOcean.
A project developing agricultural materials and products to create opportunities for Thai growers, encompassing chili products and Figsense fig-leaf tea, each with its own development path and status.
Founder-led prototype · not a fully launched platform
A prototype for agencies and clients to examine capabilities, work and conflicts of interest before choosing to work together.
All 38 experiences
From the latest year back to the early chapters.
3 stories
Topics & learning
18 July 2026 · Bangkok
Sessions and conversations with the AI community at Cleverse, Bangkok, exploring Codex, practical AI applications, and perspectives across different fields.
7 June 2026
A meetup with Millionaire Club friends and Kitti Pornsiwakit, a former Tourism Authority of Thailand board member, discussing hospitality, tourism, wellness and nomad lifestyles at Occa’s, Ekkamai, on 7 June 2026.
February 2026 – Present
Building my public space for writing and perspectives on people, decision-making, and the systems we live and work within, with responsibility for editorial direction and knowledge structure.
9 stories
Topics & learning
November 2025
From Yaru Creator to developing AgenSea: connecting AI learning with product thinking and service-platform design.
7 September 2025
Talks and a hands-on product-building workshop with Vibe Coding at I GEER GEEK, Chiang Mai, exploring technology and AI through practice.
Assessed 1 August 2025 · Issued 6 August 2025
Specialist learning and professional assessment during Figsense development, deepening my understanding of food processing, preservation, and product planning.
13 June 2025
A visit to processing and packaging technology exhibits at BITEC Bangna on 13 June 2025, with photographs and short videos from the exhibition.
8–28 June 2025
Completing the Social Innovation incubation content with the Farm Fun Village Organic team, connected with my aim to create opportunities for farmers through ingredient development.
27–28 May 2025
Completed the Boost Up Online stage of the sustainable innovation-based entrepreneurship programme by NIA and CP Seeding Social Impact.
Certified 3 May 2025
Completed the foundational Step Up programme for entrepreneurs, delivered by GSB and KMUTT, covering business management, marketing and finance.
30 April 2025
Completed NEA’s eighth online trade training cohort in Chiang Mai, combining online marketing and international trade learning with a workshop.
25 April 2025
Completed the Grooming Online stage of GSB STEP IN 3, a programme introducing business innovation within a BCG and ESG framework.
7 stories
Topics & learning
September 2024 · 2 days · Chiang Rai
Invited to teach WordPress and SEM/SEO to MBA students at Mae Fah Luang University over two days, bringing professional SEO and digital marketing experience into postgraduate education.
28 August 2024 · Bangkok
Following AI through cases that did not go as expected, while meeting people and exchanging perspectives within the digital community.
9 August · Bangkok
Building on my SEO and digital marketing experience, I follow developments in Search and AI, connecting specialist knowledge with my current work in structure, systems, and strategy.
30 July–24 August 2024
SEOcean’s work under my leadership as founder and business leader: understanding a homebuilder’s needs, seeing tangible SEO progress in the first month, and continuing a long-term engagement connecting discovery, service pages and business opportunities.
15 May 2024 · Online
I drew on my SEO and digital marketing experience to design online classes and workshops, helping business owners start using AI for practical tasks, with supporting material and feedback to inform further learning.
Issued 20 April 2024
A short business management course covering business planning, customers and branding, accounting, finance, and assessing feasibility before investment.
March 2024 – Present
I founded the company as SEOcean around SEO expertise developed through independent and global-brand work, then repositioned the same business as SE Ocean to address broader business problems, strategy, and implementation.
3 stories
Topics & learning
June 2023 – May 2024
SEO responsibility for Unilever’s Thai market through OLIVER’s APAC team, bringing independent and agency experience into work with a global brand and an agency specialising in in-house marketing teams.
19 April 2023 · Bangkok
Exploring the early generative AI era and MarTech, a strength combining marketing and technology, while connecting with the digital community.
2023
Exploring ChatGPT opportunities for business, including whether AI would help people at work or replace them, through perspectives from business, digital media, and esports.
2 stories
Topics & learning
5 October 2022 · Bangkok
Meeting the digital community at Secrets of Doing Digital Business, with people from marketing, agencies, technology, and startups.
July 2022 – July 2023
A full-time SEO role in an agency team, with on-page optimisation and WordPress among the skills associated with this period of my professional practice.
1 story
Topics & learning
9–30 November 2021
Completed NIDA’s 48-hour programme in data and AI for marketing communication in 2021, before the later widespread adoption of generative AI.
3 stories
Topics & learning
19–22 December 2020
A practical Internet Governance & Hackathon camp in December 2020, where I worked with a team that received third place and a THB 5,000 prize.
8–10 September 2020
Completed online training in website development and e-commerce through the second cohort of depa’s online business development programme.
March 2020
A freelance engagement to improve website speed and performance for Chewathai, adding a web-performance perspective within the real-estate business context.
5 stories
Topics & learning
14 November 2019
Attended Chula Tech Startup’s talk on starting and taking action, with perspectives from different fields, on 14 November 2019 at Siam Square One.
7 November 2019
Conversations and advice from Wongnai’s Nai Hoi–Lam Song, Mint of I Roam Alone, Menn of SeedThemes and M of MacThai / MangoZero, at a conference connecting storytelling, media and technology on 7 November 2019.
28 October 2019
Attended Google Ads Fundamental and Google Analytics training at Google Office Thailand on 28 October 2019.
June 2019 – December 2019
Content and SEO strategy in collaboration with creative and graphic design colleagues, with website, social, and podcast measurement and weekly reporting against campaign KPIs.
January 2019 – May 2019
Creating and publishing social and client website content, using writing, photography, and editing to tell stories, and bringing page-view and engagement data into content decisions.
1 story
Topics & learning
2–4 May 2014
Selected for Web Marketing in Grade 10, I helped develop 1 Day trip for Bangkok residents with limited time off in 24 hours and presented the marketing approach on stage. Our team won first place for Best Website.
1 story
Topics & learning
2013 – May 2024
Independent digital marketing work spanning online trends, content and social strategy, website improvements, and the use of Google Analytics and Search Console to understand behaviour.
